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Rich Media outperform significantly standard banner campaigns

Rich Media Formats

Rich Media outperform significantly standard banner campaigns.

Recent studies among different banner formats have shown that rich media banners outperformed significantly relative to standard banner campaigns. The studies examined the performance of rich media, standard, video and mobile banners in order to compare the performance of various campaigns among those formats.

Some of the reports key findings include:

1. Rich Media banners delivered 267% higher CTR compared to standard banners

2. Rich media have engagement rates of 16.85%, compared to just 2.14% for banner ads and 1.62% for mobile.

3. Rich Media banners are 66% viewable

4. Adding video content to a banner drives performance

5. Video is most effective in mobile campaigns, with consumers interacting with mobile video ads 36% longer than any other format.

In general, rich media formats can bring significant benefits to the campaigns of advertisers. These benefits are listed below:

1. Grab the Attention of New Audiences

2. Stand Out from the Competition

3. Increased Engagement Rates

4. Lower bounce rates

5. Accelerates the customer journey

6. Build a better user experience

7. Develop deeper insights

8. Increase search reach

Empowered by Adform’s advanced creative management platform, at Ps New Deal, we offer to our clients the opportunity to create innovative and highly-interactive rich media formats in order to maximise the effectiveness of their digital campaigns and outperform their competitors. You may visit www.richmedia.digital, New Deal’s rich media showroom that contains some of the more innovative campaigns performed by our clients.

If you want to learn more about the rich media opportunities and how it can help you become a top-tier creative agency, please feel free to contact Maria Zacharoudes, who is our Commercial Director at: [email protected] or 22 010018.

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Spread the love: Newdeal opened its heart to children of Paidiki Stegi

Spread the love: Newdeal opened its heart to children of Paidiki Stegi

In the spirit of Christmas, our Marketing Department has visited “Paidiki Stegi” and gave them some presents. The organization hosts and fosters orphan children and children who are exposed to family conflicts.

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How to generate maximum clicks in programmatic campaigns

Maximum Clicks

How to generate maximum clicks in programmatic campaigns

Maximising clicks and achieving a high click-through rate is the dream of every digital media planner. Even though CTR is the most widely single KPIs used by media planners, there is still one problem: it’s not meaningful in display advertising for brands. In other words, CTR can be a tricky metric if not accompanied with other relevant performance indicators.

In general, CTR is:

  1. Already accepted and easy for all parties to understand.
  2. Easy to measure, work out and express as a value.
  3. Easy to compare across campaigns, establish a benchmark and track over time.

Below, you may check some useful tips on how to set up Programmatic campaigns in order to maximise the number of clicks and at the same to achieve high CTRs.

Useful Campaign Set-Up Tips for CPC Campaigns (Maximum Clicks):

  • Use CPC pricing model
  • Check if click tag is working properly
  • Create separate audiences for different devices and use bid multipliers.
  • Create CTR optimized through rotators
  • To avoid displaying the same served ads in several placements on the same page, tick the Show one impression per page
  • Exclude users who clicked on the campaign so that the banner will be displayed in those users that have not clicked it.
  • Use Retargeting strategies

For more information how we can help your digital performance or for any other consultation in regards to campaign management, you may contact Kyriaki Vasileiou who is Head of Campaign Management at our company at: [email protected] or 22010018.

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New Era in Video Programmatic Campaigns

One Step Ahead

New Era in
Video Programmatic Campaigns

As we all know; video advertising is emerging as one of the most powerful digital advertising tools. At PS New Deal, we have run several successful programmatic video campaigns for our clients (both international and local brands) through the Adform programmatic platform.

Our technological partner, Adform, is introducing a new set of video capabilities across its programmatic platform (DSP) and Ad Server to improve the way programmatic video buying is done and making it even more effective.

In a time when the open market is poised with technical challenges to offer complete transparency, Adform is pushing the envelope with a new way to buy, verify and optimise video inventory.

Adform is changing the industry

Adform is encouraging the adoption of IAB’s Video Ad Serving Template (VAST) 4 and Open Measurement Interface Definition (OMID) standards, which enable unified and secure video measurements across direct and programmatic environments.

In addition, Adform has built its own native VAST 4 and OMID based ad verification solution and has taken a proactive approach to work with inventory partners, publishers, large advertisers and independent ad verification vendors to make this solution work across the full ecosystem.

True Video Optimization

With the new release, Adform is also introducing a new set of metrics that have been tailored for video ads. These include viewable quartile (25%, 50%, 75%), viewable and audible video completions (AVOC) as well as general in-screen viewability. In this sense, “Viewable” means that the video is appearing on the screen as opposed to running in the background of an inactive browser tab or somewhere in the non-visible area of the website.

These new metrics allow you to understand the quality of the inventory based on visitor engagement and the attention level. Was there a human eye watching the video? Did someone hear the audio message or was it muted? All these aspects will give you better insights to curate and optimise inventory and audiences to help you achieve your campaign goals.

The new release will help curate high-quality inventory lists and gets deeper insights into the video campaign performance. Ultimately, this will give advertisers better control over their campaign budgets and a proper way to verify that the inventory which they are buying is worth the premium prices.

To learn more about the new video advertising capabilities of the Adform programmatic platform or how to improve your digital advertising, please feel free to contact on 22 010 018 our commercial director, Maria Zacharoudes or send an email at [email protected].

 

 

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