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New Deal and Rakuten Viber launch an official partnership in Cyprus

New Deal, the digital hub, and Rakuten Viber, one of the leading global communication companies, announce their official partnership in Cyprus. The partnership comes as part of the highly anticipated Rakuten Viber’s Partner Excellence Program, marking a major milestone for the company’s presence in the Cyprus market.

As part of the Viber for Business ecosystem, Rakuten Viber offers advertising solutions for brands to reach their customers through native placements, achieving up to 4% click-through rates globally. Its Partner Excellence Program, tailored for advertising agencies, provides necessary support and resources for a dedicated level of service, including public recognition, education, early product access, and premium support. Recently launched in Greece, it now welcomes New Deal as one of the first advertising agencies in Cyprus to participate in the program before the global rollout.

With the Rakuten Viber Partners Excellence Program, advertising agencies demonstrate their commitment to best practices in Viber’s products. Taking advantage of the unique benefits of this partnership, New Deal will continue to lead the way in digital advertising by developing and innovating new ways to provide its corporate clients with essential solutions for effective communication.

Andreas Pavlides, General Manager of New Deal, expressed his satisfaction with the collaboration, which opens new horizons: “We are honored to become an Official Partner of Viber for Business in Cyprus. Rakuten Viber is a pioneer in the digital communication landscape, and we are excited about the opportunities it presents. This partnership is a strategic move that will further strengthen our market position and enable us to offer even more enhanced services and innovative solutions to our corporate customers.”

“We always strive to innovate in our industry, offering exceptional added value to our core services and more functionalities,” stated Cristina Constandache, Chief Revenue Officer of Rakuten Viber. “Our mission with this program is clear: to be your steadfast partner in the advertising market’s journey toward unparalleled success. We’ve tailored the Viber Excellence Program to be a trusted companion, offering a multitude of benefits that will empower agencies to soar to new heights.”

For more information about New Deal’s partnership with Rakuten Viber, please contact Andreas Pavlidis [email protected] or 22010018.

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Adform Receives Continued MRC Accreditation

Adform Receives Continued MRC Accreditation

Across Desktop, Mobile Web, and Mobile In-App Display and Video Environments

The Media Rating Council (MRC) is an independent, nonprofit organization that has as a main objective the audit of the media market. In this way, it ensures that service providers comply with the consensus-based standards. The MRC covers worldwide market research in print, TV and radio, cable, and digital media.

Moreover, the MRC serves as an organizing force for the digital advertising industry and shares audit findings and new insights among industry members. MRC compliance and accreditation offer high standards of integrity, quality, and transparency. Thus, it should be central for digital advertisers, regardless of their primary business region.

Since 2017, our technological partner, Adform has been accredited by the MRC for meeting its standards for served and viewable ad impressions. We are happy to announce that the MRC has granted a continuation of Adform’s accreditation for its Display and Video Served, Viewable Impressions and Viewability related metrics within Desktop, Mobile Web and Mobile In-App environments. The accreditation process is highly technical and touches many parts of the platform. Due to the fact that this accreditation is one of the most demanding industry verification processes, it’s difficult to be obtained. As a result, there are only a few programmatic and ad serving platforms with this accreditation.

“We congratulate Adform for the continuation of MRC accreditation” said New Deal’s Managing Director Andreas Pavlidis, while he did not hesitate to express his pride for the fact that Adformis a leader and pioneer in the issue of validity and transparency. “Digital advertising is gaining more and more ground in Cyprus in recent years and all of us who are in this field have to protect the reliability, validity and independence of the results as advertisers invest huge amounts of money and want to feel secure that their results are correct and valid. Adform’s ongoing accreditations underline New Deal’s continued effort to support advertisers by providing quality and transparency across the entire workflow of advertising businesses.”

This announcement follows Adform’s recent MRC accreditation for display and video rendered ad impressions in CTV. Adform also holds certifications from Digital Advertising Alliance (DAA), Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI), Trustworthy Accountability Group (TAG), and ISO/IEC 27001.

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Rakuten Viber’s Exclusive Business Event in Greece

Rakuten Viber’s Exclusive Business Event in Greece

On January 24, Rakuten Viber hosted its first exclusive business event in Greece in seven years. The event focus on exploring innovative solutions addressing contemporary business challenges.

Led by Rakuten Viber’s senior executive team, including CEO Ofir Eyal and Chief Revenue Officer Cristina Constandache, the event successfully attracted top industry experts and leading brands in Greece.

Among the attendees was a team from New Neal, headed by its Managing Director, Andreas Pavlides. This provided them with a unique opportunity to gain insights into Viber’s upcoming releases.

Newdeal digital is the official business partner of Viber in Cyprus and a distinguished member of Rakuten Viber Partner Excellence Program.

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The Power of In-Game Advertising: Unlocking Benefits for Brands

The Power of In-Game Advertising: Unlocking Benefits for Brands

In-game advertising has emerged as a dynamic and effective marketing strategy, seamlessly integrating brands into the gaming experience. This innovative approach offers a plethora of benefits for advertisers, tapping into the vast and engaged gaming audience. Here are some key advantages of in-game advertising:

Targeted Engagement: In-game advertising allows brands to connect with a highly targeted audience. By strategically placing ads within relevant game environments, advertisers can reach specific demographics, ensuring that their message resonates with the right consumers.

Immersive Brand Integration: Unlike traditional advertising, in-game ads become a natural part of the gaming environment. This immersive integration fosters a positive association between the brand and the gaming experience, creating a lasting impact on the audience.

Extended Reach: As gaming continues to grow in popularity, in-game advertising offers a unique opportunity to reach a diverse and expansive audience. Brands can connect with gamers across various platforms, from consoles and PCs to mobile devices, maximizing their reach and exposure.

Interactive Engagement: In-game ads often encourage interactive engagement, allowing players to interact with the brand in a meaningful way. Whether through interactive banners, sponsored in-game events, or virtual product placements, brands can actively involve gamers, fostering a stronger connection.

Measurable Metrics: In the digital realm of gaming, advertisers benefit from detailed analytics and measurable metrics. Brands can track the performance of their in-game campaigns, assessing metrics such as click-through rates, engagement levels, and conversion rates, enabling data-driven optimization.

Cost-Effective Solutions: Compared to traditional advertising channels, in-game advertising can offer cost-effective solutions. With the potential for extensive reach and engagement, brands can achieve a high return on investment (ROI) through strategic in-game placements.

In conclusion, in-game advertising is a dynamic and forward-thinking strategy that unlocks numerous benefits for brands. By seamlessly blending into the gaming experience, advertisers can connect with their target audience in a meaningful and immersive way, ultimately driving brand awareness and loyalty. As the gaming industry continues to thrive, in-game advertising presents an exciting frontier for brands looking to stay ahead in the competitive landscape.

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Revolutionizing Communication: Unveiling the Benefits of Viber for Business

Revolutionizing Communication: Unveiling the Benefits of Viber for Business

In the dynamic landscape of digital communication, businesses are constantly seeking innovative channels to engage with their audience effectively. Viber for Business has emerged as a powerhouse, providing a unique and highly effective media channel for enterprises to connect with customers. Here are some compelling benefits that make Viber for Business an indispensable tool in the modern business toolkit.

Instant Connectivity: Viber’s real-time messaging allows businesses to connect with their audience instantly. Whether it’s delivering promotions, updates, or customer support, the platform facilitates swift and direct communication, fostering a seamless interaction between businesses and their clientele.

Rich Media Engagement: Viber’s multimedia capabilities elevate communication beyond text. Businesses can leverage images, videos, and interactive content to create engaging campaigns and convey their message in a visually compelling manner. This enhances user experience and increases the likelihood of capturing audience attention.

Global Reach: With Viber’s extensive global user base, businesses can transcend geographical boundaries and tap into diverse markets. This expansive reach enables companies to cultivate a truly international presence and connect with audiences across different time zones, enhancing their global brand visibility.

Personalized Customer Interaction: Viber for Business allows businesses to create personalized experiences for their customers. Through targeted messaging and tailored content, companies can build stronger relationships, understand customer preferences, and deliver customized offers, ultimately boosting customer satisfaction and loyalty.

Efficient Customer Support: The platform’s chat functionalities enable businesses to provide efficient and real-time customer support. Whether it’s addressing queries, resolving issues, or offering guidance, Viber for Business empowers companies to deliver prompt and personalized assistance, enhancing overall customer satisfaction.

Cost-Effective Marketing: Compared to traditional marketing channels, Viber for Business offers a cost-effective solution for enterprises to promote their products and services. The ability to reach a vast audience without the expenses associated with traditional advertising makes it an attractive option for businesses of all sizes.

 

In conclusion, Viber for Business stands out as a highly effective media channel, providing businesses with the tools they need to engage, connect, and thrive in the digital age. With its instant connectivity, rich media engagement, global reach, personalized interactions, efficient customer support, and cost-effective marketing opportunities, Viber for Business is revolutionizing the way companies communicate with their audience, paving the way for a more connected and prosperous future.

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PS New Deal appoints a new General Manager

PS New Deal appoints a new General Manager

PS New Deal Ltd announces that effectively on the 1/1/2023, Mrs. Maria Zacharoudes is appointed as the new General Manager of the company. She will replace Mr. Andreas Pavlides that he is leaving the company.  

Maria Zacharoudes has been working with the company for the last 5 years, holding the position of the Commercial Director. She carries a remarkable career of 12 years in the field of digital advertising and commercial operations and she worked for several digital publishers before joining PS New Deal in January 2018. 

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Αdform Launches the World’s First Retargeting Campaign Based on First-Party Data

1st-Party Data

Αdform Launches the World’s First Retargeting Campaign Based on First-Party Data

Once upon a time, digital advertisers started using third-party cookies to offer us more targeted ads. We, as website visitors, got targeted ads depending on our online journey. One day, some of us demanded more privacy and transparency on the internet and more control over the data that advertisers received.

So, how is the story going on?

To meet users’ demands, Safari and Firefox browsers blocked 3rd-party cookies in 2017 and 2019, respectively. Google Chrome, as a huge giant, decided to do this by 2022.

But how this affects the digital advertising world, and what are the results of the death of third-party cookies?

In Cyprus, 65% of traffic comes from Google and 10-15% from Safari and Firefox. So, almost 80% of the digital advertising traffic will be affected.

And here comes the mentor! To save the online marketing world, Adform, our technological partner, presented its latest advertising solution.

The 1st-Party IDs are the only way forward!

2022: A new era for the advertising landscape begins. For more than 20 years, Adform has helped its customers improve their marketing. With the magic wand, the wise mentor managed to invent a new way to continue supporting them.

What is this gift? Adform has created the first campaign based only on first-party IDs. The campaign has been tested in collaboration with Dentsu and IPG agency, Matterkind.

The results of the first-party data solution are truly encouraging! First-party data campaigns allow advertisers to continue with personalized, one-to-one marketing, even after third-party cookies are phased out. Also, they give publishers, advertisers, and consumers more control and transparency.

The end of the story is still not written. The future is yet promising. The ban of third-party cookies opens doors to new opportunities “to clean up and make things better”.

In 2022, the removal of third-party cookies will be a problem for many advertisers but not for our clients.

PS New Deal, in collaboration with Adform, makes it possible for its clients to use first-party data for their campaigns. The result? Personalized campaigns without experiencing the fear of missing out.

If you want to learn more about the new era of online advertising and digital campaigns based on first-party IDs, feel free to contact us on 22 010018 or send us an email at [email protected].

 

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“Everything is Data”: Interview | In Business Magazine

Interview

Πότε ιδρύθηκε η New Deal και τι υπηρεσίες και λύσεις προσφέρει;

Η New Deal είναι μια σχετικά καινούρια επιχείρηση, καθώς ιδρύθηκε τον Ιανουάριο του 2018. Εμπνευσμένοι από το “New Deal” του Φράνκλιν Ρούσβελτ, οι ιδρυτές της είχαν όραμα να δημιουργήσουν μια εταιρεία που η παρουσία της θα διαμόρφωνε θετικά την αγορά του digital advertising. Η εταιρεία μας προσφέρει τεχνολογικές λύσεις στον τομέα του digital advertising όπως Ad-Serving, Programmatic Media Buying και Rich Media Formats. Είμαστε ο επίσημος συνεργάτης της Adform στην Κυπρο, ενώ το πελατολόγιο μας αποτελείται από τα μεγαλύτερα διαφημιστικά γραφεία της Κύπρου.

Πώς θα χαρακτηρίζατε τον τομέα που δραστηριοποιείται η εταιρεία σας;

Ο τομέας του digital advertising είναι εξαιρετικά ανταγωνιστικός και απαιτητικός και αλλάζει πολύ γρήγορα. Για να ανταποκριθεί κάποιος στον τομέα αυτό θα πρέπει να ενημερώνεται συνεχώς και να αναπτύσσει την ανάλογη τεχνογνωσία, διαφορετικά μένει στάσιμος και ο ανταγωνισμός τον ξεπερνάει. Η εταιρεία μας επενδύει αρκετούς πόρους στην εισαγωγή νέων τεχνολογιών αλλά και στην συνεχόμενη αναβάθμιση των στελεχών μας, ώστε να μπορέσει να ανταποκριθεί στις απαιτήσεις της αγοράς.

Μιλήστε μας για την κουλτούρα που κτίζετε στην εταιρεία;

Από την πρώτη μέρα της δημιουργίας της, είχαμε σαν στόχο να καλλιεργήσουμε μια εταιρική κουλτούρα στα πρότυπα των Southwest Airlines και Starbucks. Είναι δύο εταιρείες που μελέτησα και θαύμαζα όταν ήμουν φοιτητής στη Νέα Υόρκη. Η εταιρεία μας δίνει ιδιαίτερη έμφαση στη δημιουργία μιας δυνατής κουλτούρας μέσα από την οποία οι αξίες, οι αρχές και οι πρακτικές της αναδεικνύονται ως τα κυρίαρχα στοιχεία της διοίκησής της. Γι’ αυτόν τον λόγο έχουμε ενσωματώσει στο ετήσιο marketing plan μας συγκεκριμένες στρατηγικές και πρακτικές Internal Marketing που ενισχύουν αυτήν την κατεύθυνση. Το εταιρικό DNA της New Deal αποτελείται από έξι αξίες: Respect, Passion, Innovation, Ethics & Authenticity, Leadership, Teamwork.

Ποια πολιτική εφαρμόζετε στο κεφάλαιο του ανθρώπινου δυναμικού;

Στη New Deal θέλαμε από την αρχή να κτίσουμε μια εταιρεία όπου τα στελέχη της θα νιώθουν ότι ο οργανισμός τους σέβεται και τους εκτιμά. Δίνουμε τεράστια σημασία στη δημιουργία ενός εξαιρετικού επιπέδου εξυπηρέτησης πελατών και πιστεύουμε ακράδαντα ότι μόνο εάν ξεπεράσουμε τις προσδοκίες των δικών μας ανθρώπων, θα ξεπεράσουμε τις προσδοκίες των πελατών μας. Επιπρόσθετα, επιθυμούμε να αναπτύξουμε ένα εργασιακό περιβάλλον μέσα από το οποίο ο καθένας θα μπορεί να μεγαλουργεί. Ταυτόχρονα μέσω της κουλτούρας επιδιώκουμε να αναδειχθεί η σημαντικότητα της ομάδας.

Όσον αφορά τις προσλήψεις, προέχει το κριτήριο personality-cultural fit. Πολύ ικανά και έμπειρα άτομα, τα οποία μεγαλουργούν σε άλλα γραφεία, δεν επιλέχθηκαν από την εταιρεία μας, καθώς θεωρήσαμε ότι δεν ταίριαζαν με την κουλτούρα της.

Ποια είναι τα ατού σας έναντι του ανταγωνισμού;

Αναμφισβήτητα η συνεργασία μας με την Adform αποτελεί ένα από τα ισχυρότερα πλεονεκτήματα της εταιρείας μας, καθώς θεωρείται μια από τις πιο ανταγωνιστικές εταιρείες σε παγκόσμιο επίπεδο.

Αυτό επίσης που χαρακτηρίζει τη New Deal είναι το εξαιρετικό επίπεδο εξυπηρέτησης πελατών που προσφέρει στους εταιρικούς της πελάτες. Η σχέση μας με αυτούς είναι το πιο πολύτιμο περιουσιακό στοιχείο της New Deal και είναι αυτό που μας κάνει να ξεχωρίζουμε στην κυπριακή αγορά. Η άριστη εξυπηρέτηση πελατών είναι άμεσα συνδεδεμένη με την κουλτούρα και το DNA της εταιρείας μας.

Μετά από 3 χρόνια δυναμικής παρουσίας στην αγορά, θεωρούμε την εμπειρία και την τεχνογνωσία που έχουμε αποκτήσει στον χώρο ως τεράστιο πλεονέκτημα.  Συγκεκριμένα, το 2020 «τρέξαμε» περισσότερες από 800 καμπάνιες για 9 διαφημιστικά γραφεία και 120 brands, σερβίραμε περισσότερα από 1,4 δισεκατομμύρια Impressions και δημιουργήσαμε πάνω από 25 Rich Media Formats.

Ποιες είναι οι τελευταίες εξελίξεις στον τομέα σας;

Η σημαντικότερη αλλαγή που αναμένεται να κυριαρχήσει τα επόμενα χρόνια είναι η εξάλειψη των 3rd Party Cookies από όλους τους μεγάλους browsers. Ήδη οι Safari και Firefox το έχουν πράξει, ενώ το Google Chrome ανακοίνωσε ότι θα προχωρήσει σε αυτήν την αλλαγή μέχρι το 2022. Αυτή η εξέλιξη θα αναγκάσει όλους τους διαφημιστές να αρχίσουν να δημιουργούν και να χρησιμοποιούν 1st Party IDs που είναι συνδεδεμένα με 1st Party Data. Οι διαφημιστές και διαφημιζόμενοι που δε θα υιοθετήσουν γρήγορα ανάλογες τεχνολογίες όπως το DMP (Data Management Platform), δε θα εξελιχθούν όσον αφορά την απόδοση των ψηφιακών καμπανιών τους. Γι’ αυτόν τον λόγο θα μείνουν σίγουρα μακριά από τους στόχους τους. Η εταιρεία μας είναι ήδη έτοιμη να παρέχει στους πελάτες της ανάλογες τεχνολογικές λύσεις και υποστήριξη.

Ποια είναι τα σχέδιά σας για το άμεσο μέλλον;

Όπως έχω αναφέρει και προηγουμένως, στα άμεσα σχέδιά μας είναι το λανσάρισμα της υπηρεσίας DMP (Data Management Platform). Σε μια εποχή που …everything is Data,  οφείλουμε να προσαρμοστούμε ανάλογα και να προσφέρουμε στους πελάτες μας την ευκαιρία να δημιουργούν καμπάνιες σύμφωνα με τα δικά τους δεδομένα (1st Party Data).

Επίσης, στόχος μας είναι η δημιουργία του πρώτου κυπριακού αυθεντικού δικτύου programmatic από publishers. Το δίκτυο programmatic θα επιτρέψει στους publishers της Κύπρου να εφαρμόσουν αυτό που στο εξωτερικό θεωρείται πλέον δεδομένο, το Yield Management Optimization, αφού ελάχιστοι από αυτούς μεγιστοποιούν την αποδοτικότητα του inventory τους. Μέσω του δικτύου programmatic, η New Deal ευελπιστεί να αυξήσει την παραγωγικότητα και σαφώς την εμπορικότητα των publishers. Η συνεργασία μας με publishers από το εξωτερικό αλλά και γενικά η τεχνογνωσία που αποκτήσαμε, μας δίνει τη δυνατότητα να το εφαρμόσουμε πλήρως.

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It’s been 3 years already since the founding date of PS Newdeal.

3 Years of Newdeal

It’s been 3 years already!

It’s been 3 years already! I feel honoured and grateful that I am part of PS New Deal’s founding team. Our company was founded in January 2018 and they have been 3 successful years but at the same time, 3 years full of challenges.

Inspired by Franklin Roosevelt’s “New Deal” back in 1933, we decided to create a company that would transform Cyprus’ digital advertising ecosystem. Our most powerful tools proved to be our passion for digital advertising, our long experience in the market due to our preceding presence as digital publishers, and our strategic decision to develop a partnership with a pioneering technology company such as Adform.

Most importantly, we decided to create a company with a corporate DNA that respects its employees, values them as the most important asset of the company but also inspires them to be the kind of people that constantly seek to improve the quality of work for the benefit of their customers. At PS New Deal, we want to have such a company where people are respected and appreciated as employees because we believe that only if you exceed the expectations of your people, you will be able to exceed the expectations of your customers.

Since the beginning, we have had a clear strategy to work closely with advertising agencies in order to create added value for the brands. During these 3 years, we have run more than 900 campaigns (Direct and Programmatic) for approximately 300 brands, have created more than 80 rich media formats, and served more than 2,5 billion impressions. But, nothing of these would have been possible without the support and dedication of our loyal customers who have been with us since the beginning. As the head of commercial activities, I feel proud of our accomplishments. But at the same time, I need to express my appreciation and respect to all our clients for their trust and support.

 

PS New Deal is the market leader in Cyprus regarding digital advertising technological solutions and services. For us, being a leader does not make any impact unless it is accompanied by the maximum possible level of customer service, the highest campaign performance, and the most advanced technologies. Our clients mean the most to us and we constantly seek to pursue their expectations.

Our main services include 3rd Party Ad-Serving, Programmatic Media Buying, and advanced rich media creatives. Our biggest challenge was to manage to penetrate the market and prove that we have the competence and experience to create added value to the brands. To a great extent, we have managed to achieve our goals and overcome our challenges. Yet, we have more to accomplish.

Our immediate future plans include the launch of Adform’s DMP (Data Management Platform) in the Cypriot market. In today’s digital advertising environment that “All things are Data”, the use of a Data Management Platform is the only solution for most effective digital advertising activities. We must understand that the biggest challenge comes from the Internet browsers since Safari and Firefox deprecated 3rd-party cookies and Google Chrome has announced that will do it by 2022. This means that 80% of the digital traffic will be affected. Moreover, working with Adform and other ad-exchange partners, we plan to create the first programmatic ad-exchange in Cyprus to enable publishers to maximize their yield management possibilities and thus, their profitability.

At PS New Deal, success has nothing to do with numbers on the balance sheet. It is all about understanding that our highest-valued assets are the employees and the customers of the company. These are the reasons for our success so, at PS New Deal, we always focus on offering our employees the best possible working environment and our customers the highest possible customer service along with the best technologies. This has been our secret of success and this is the way that we will move forward in the next years to come…

Maria Zacharoude has extensive experience of more than 10 years in the digital advertising market since prior to PS New Deal she used to hold the position of Commercial Manager of several digital publishers. She is one of the 3 founders of PS New Deal. Since the beginning of PS New Deal, she holds the position of Commercial Director and is a member of the company’s Board of Directors. She is responsible for the commercial development of PS New Deal and is part of the team that takes part in the strategic decisions of the company.

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It’s been 3 years already since the founding date of PS Newdeal!

3 Years of Newdeal

It’s been 3 years already!

It’s been 3 years already! I feel honoured and grateful that I am part of PS New Deal’s founding team. Our company was founded in January 2018 and they have been 3 successful years but at the same time, 3 years full of challenges.

Inspired by Franklin Roosevelt’s “New Deal” back in 1933, we decided to create a company that would transform Cyprus’ digital advertising ecosystem. Our most powerful tools proved to be our passion for digital advertising, our long experience in the market due to our preceding presence as digital publishers, and our strategic decision to develop a partnership with a pioneering technology company such as Adform.

Most importantly, we decided to create a company with a corporate DNA that respects its employees, values them as the most important asset of the company but also inspires them to be the kind of people that constantly seek to improve the quality of work for the benefit of their customers. At PS New Deal, we want to have such a company where people are respected and appreciated as employees because we believe that only if you exceed the expectations of your people, you will be able to exceed the expectations of your customers.

Since the beginning, we have had a clear strategy to work closely with advertising agencies in order to create added value for the brands. During these 3 years, we have run more than 900 campaigns (Direct and Programmatic) for approximately 300 brands, have created more than 80 rich media formats, and served more than 2,5 billion impressions. But, nothing of these would have been possible without the support and dedication of our loyal customers who have been with us since the beginning. As the head of commercial activities, I feel proud of our accomplishments. But at the same time, I need to express my appreciation and respect to all our clients for their trust and support.

 

PS New Deal is the market leader in Cyprus regarding digital advertising technological solutions and services. For us, being a leader does not make any impact unless it is accompanied by the maximum possible level of customer service, the highest campaign performance, and the most advanced technologies. Our clients mean the most to us and we constantly seek to pursue their expectations.

Our main services include 3rd Party Ad-Serving, Programmatic Media Buying, and advanced rich media creatives. Our biggest challenge was to manage to penetrate the market and prove that we have the competence and experience to create added value to the brands. To a great extent, we have managed to achieve our goals and overcome our challenges. Yet, we have more to accomplish.

Our immediate future plans include the launch of Adform’s DMP (Data Management Platform) in the Cypriot market. In today’s digital advertising environment that “All things are Data”, the use of a Data Management Platform is the only solution for most effective digital advertising activities. We must understand that the biggest challenge comes from the Internet browsers since Safari and Firefox deprecated 3rd-party cookies and Google Chrome has announced that will do it by 2022. This means that 80% of the digital traffic will be affected. Moreover, working with Adform and other ad-exchange partners, we plan to create the first programmatic ad-exchange in Cyprus to enable publishers to maximize their yield management possibilities and thus, their profitability.

At PS New Deal, success has nothing to do with numbers on the balance sheet. It is all about understanding that our highest-valued assets are the employees and the customers of the company. These are the reasons for our success so, at PS New Deal, we always focus on offering our employees the best possible working environment and our customers the highest possible customer service along with the best technologies. This has been our secret of success and this is the way that we will move forward in the next years to come…

Maria Zacharoude has extensive experience of more than 10 years in the digital advertising market since prior to PS New Deal she used to hold the position of Commercial Manager of several digital publishers. She is one of the 3 founders of PS New Deal. Since the beginning of PS New Deal, she holds the position of Commercial Director and is a member of the company’s Board of Directors. She is responsible for the commercial development of PS New Deal and is part of the team that takes part in the strategic decisions of the company.

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