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PS New Deal appoints a new General Manager

PS New Deal appoints a new General Manager

PS New Deal Ltd announces that effectively on the 1/1/2023, Mrs. Maria Zacharoudes is appointed as the new General Manager of the company. She will replace Mr. Andreas Pavlides that he is leaving the company.  

Maria Zacharoudes has been working with the company for the last 5 years, holding the position of the Commercial Director. She carries a remarkable career of 12 years in the field of digital advertising and commercial operations and she worked for several digital publishers before joining PS New Deal in January 2018. 

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Αdform Launches the World’s First Retargeting Campaign Based on First-Party Data

1st-Party Data

Αdform Launches the World’s First Retargeting Campaign Based on First-Party Data

Once upon a time, digital advertisers started using third-party cookies to offer us more targeted ads. We, as website visitors, got targeted ads depending on our online journey. One day, some of us demanded more privacy and transparency on the internet and more control over the data that advertisers received.

So, how is the story going on?

To meet users’ demands, Safari and Firefox browsers blocked 3rd-party cookies in 2017 and 2019, respectively. Google Chrome, as a huge giant, decided to do this by 2022.

But how this affects the digital advertising world, and what are the results of the death of third-party cookies?

In Cyprus, 65% of traffic comes from Google and 10-15% from Safari and Firefox. So, almost 80% of the digital advertising traffic will be affected.

And here comes the mentor! To save the online marketing world, Adform, our technological partner, presented its latest advertising solution.

The 1st-Party IDs are the only way forward!

2022: A new era for the advertising landscape begins. For more than 20 years, Adform has helped its customers improve their marketing. With the magic wand, the wise mentor managed to invent a new way to continue supporting them.

What is this gift? Adform has created the first campaign based only on first-party IDs. The campaign has been tested in collaboration with Dentsu and IPG agency, Matterkind.

The results of the first-party data solution are truly encouraging! First-party data campaigns allow advertisers to continue with personalized, one-to-one marketing, even after third-party cookies are phased out. Also, they give publishers, advertisers, and consumers more control and transparency.

The end of the story is still not written. The future is yet promising. The ban of third-party cookies opens doors to new opportunities “to clean up and make things better”.

In 2022, the removal of third-party cookies will be a problem for many advertisers but not for our clients.

PS New Deal, in collaboration with Adform, makes it possible for its clients to use first-party data for their campaigns. The result? Personalized campaigns without experiencing the fear of missing out.

If you want to learn more about the new era of online advertising and digital campaigns based on first-party IDs, feel free to contact us on 22 010018 or send us an email at [email protected].

 

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“Everything is Data”: Interview | In Business Magazine

Interview

Πότε ιδρύθηκε η New Deal και τι υπηρεσίες και λύσεις προσφέρει;

Η New Deal είναι μια σχετικά καινούρια επιχείρηση, καθώς ιδρύθηκε τον Ιανουάριο του 2018. Εμπνευσμένοι από το “New Deal” του Φράνκλιν Ρούσβελτ, οι ιδρυτές της είχαν όραμα να δημιουργήσουν μια εταιρεία που η παρουσία της θα διαμόρφωνε θετικά την αγορά του digital advertising. Η εταιρεία μας προσφέρει τεχνολογικές λύσεις στον τομέα του digital advertising όπως Ad-Serving, Programmatic Media Buying και Rich Media Formats. Είμαστε ο επίσημος συνεργάτης της Adform στην Κυπρο, ενώ το πελατολόγιο μας αποτελείται από τα μεγαλύτερα διαφημιστικά γραφεία της Κύπρου.

Πώς θα χαρακτηρίζατε τον τομέα που δραστηριοποιείται η εταιρεία σας;

Ο τομέας του digital advertising είναι εξαιρετικά ανταγωνιστικός και απαιτητικός και αλλάζει πολύ γρήγορα. Για να ανταποκριθεί κάποιος στον τομέα αυτό θα πρέπει να ενημερώνεται συνεχώς και να αναπτύσσει την ανάλογη τεχνογνωσία, διαφορετικά μένει στάσιμος και ο ανταγωνισμός τον ξεπερνάει. Η εταιρεία μας επενδύει αρκετούς πόρους στην εισαγωγή νέων τεχνολογιών αλλά και στην συνεχόμενη αναβάθμιση των στελεχών μας, ώστε να μπορέσει να ανταποκριθεί στις απαιτήσεις της αγοράς.

Μιλήστε μας για την κουλτούρα που κτίζετε στην εταιρεία;

Από την πρώτη μέρα της δημιουργίας της, είχαμε σαν στόχο να καλλιεργήσουμε μια εταιρική κουλτούρα στα πρότυπα των Southwest Airlines και Starbucks. Είναι δύο εταιρείες που μελέτησα και θαύμαζα όταν ήμουν φοιτητής στη Νέα Υόρκη. Η εταιρεία μας δίνει ιδιαίτερη έμφαση στη δημιουργία μιας δυνατής κουλτούρας μέσα από την οποία οι αξίες, οι αρχές και οι πρακτικές της αναδεικνύονται ως τα κυρίαρχα στοιχεία της διοίκησής της. Γι’ αυτόν τον λόγο έχουμε ενσωματώσει στο ετήσιο marketing plan μας συγκεκριμένες στρατηγικές και πρακτικές Internal Marketing που ενισχύουν αυτήν την κατεύθυνση. Το εταιρικό DNA της New Deal αποτελείται από έξι αξίες: Respect, Passion, Innovation, Ethics & Authenticity, Leadership, Teamwork.

Ποια πολιτική εφαρμόζετε στο κεφάλαιο του ανθρώπινου δυναμικού;

Στη New Deal θέλαμε από την αρχή να κτίσουμε μια εταιρεία όπου τα στελέχη της θα νιώθουν ότι ο οργανισμός τους σέβεται και τους εκτιμά. Δίνουμε τεράστια σημασία στη δημιουργία ενός εξαιρετικού επιπέδου εξυπηρέτησης πελατών και πιστεύουμε ακράδαντα ότι μόνο εάν ξεπεράσουμε τις προσδοκίες των δικών μας ανθρώπων, θα ξεπεράσουμε τις προσδοκίες των πελατών μας. Επιπρόσθετα, επιθυμούμε να αναπτύξουμε ένα εργασιακό περιβάλλον μέσα από το οποίο ο καθένας θα μπορεί να μεγαλουργεί. Ταυτόχρονα μέσω της κουλτούρας επιδιώκουμε να αναδειχθεί η σημαντικότητα της ομάδας.

Όσον αφορά τις προσλήψεις, προέχει το κριτήριο personality-cultural fit. Πολύ ικανά και έμπειρα άτομα, τα οποία μεγαλουργούν σε άλλα γραφεία, δεν επιλέχθηκαν από την εταιρεία μας, καθώς θεωρήσαμε ότι δεν ταίριαζαν με την κουλτούρα της.

Ποια είναι τα ατού σας έναντι του ανταγωνισμού;

Αναμφισβήτητα η συνεργασία μας με την Adform αποτελεί ένα από τα ισχυρότερα πλεονεκτήματα της εταιρείας μας, καθώς θεωρείται μια από τις πιο ανταγωνιστικές εταιρείες σε παγκόσμιο επίπεδο.

Αυτό επίσης που χαρακτηρίζει τη New Deal είναι το εξαιρετικό επίπεδο εξυπηρέτησης πελατών που προσφέρει στους εταιρικούς της πελάτες. Η σχέση μας με αυτούς είναι το πιο πολύτιμο περιουσιακό στοιχείο της New Deal και είναι αυτό που μας κάνει να ξεχωρίζουμε στην κυπριακή αγορά. Η άριστη εξυπηρέτηση πελατών είναι άμεσα συνδεδεμένη με την κουλτούρα και το DNA της εταιρείας μας.

Μετά από 3 χρόνια δυναμικής παρουσίας στην αγορά, θεωρούμε την εμπειρία και την τεχνογνωσία που έχουμε αποκτήσει στον χώρο ως τεράστιο πλεονέκτημα.  Συγκεκριμένα, το 2020 «τρέξαμε» περισσότερες από 800 καμπάνιες για 9 διαφημιστικά γραφεία και 120 brands, σερβίραμε περισσότερα από 1,4 δισεκατομμύρια Impressions και δημιουργήσαμε πάνω από 25 Rich Media Formats.

Ποιες είναι οι τελευταίες εξελίξεις στον τομέα σας;

Η σημαντικότερη αλλαγή που αναμένεται να κυριαρχήσει τα επόμενα χρόνια είναι η εξάλειψη των 3rd Party Cookies από όλους τους μεγάλους browsers. Ήδη οι Safari και Firefox το έχουν πράξει, ενώ το Google Chrome ανακοίνωσε ότι θα προχωρήσει σε αυτήν την αλλαγή μέχρι το 2022. Αυτή η εξέλιξη θα αναγκάσει όλους τους διαφημιστές να αρχίσουν να δημιουργούν και να χρησιμοποιούν 1st Party IDs που είναι συνδεδεμένα με 1st Party Data. Οι διαφημιστές και διαφημιζόμενοι που δε θα υιοθετήσουν γρήγορα ανάλογες τεχνολογίες όπως το DMP (Data Management Platform), δε θα εξελιχθούν όσον αφορά την απόδοση των ψηφιακών καμπανιών τους. Γι’ αυτόν τον λόγο θα μείνουν σίγουρα μακριά από τους στόχους τους. Η εταιρεία μας είναι ήδη έτοιμη να παρέχει στους πελάτες της ανάλογες τεχνολογικές λύσεις και υποστήριξη.

Ποια είναι τα σχέδιά σας για το άμεσο μέλλον;

Όπως έχω αναφέρει και προηγουμένως, στα άμεσα σχέδιά μας είναι το λανσάρισμα της υπηρεσίας DMP (Data Management Platform). Σε μια εποχή που …everything is Data,  οφείλουμε να προσαρμοστούμε ανάλογα και να προσφέρουμε στους πελάτες μας την ευκαιρία να δημιουργούν καμπάνιες σύμφωνα με τα δικά τους δεδομένα (1st Party Data).

Επίσης, στόχος μας είναι η δημιουργία του πρώτου κυπριακού αυθεντικού δικτύου programmatic από publishers. Το δίκτυο programmatic θα επιτρέψει στους publishers της Κύπρου να εφαρμόσουν αυτό που στο εξωτερικό θεωρείται πλέον δεδομένο, το Yield Management Optimization, αφού ελάχιστοι από αυτούς μεγιστοποιούν την αποδοτικότητα του inventory τους. Μέσω του δικτύου programmatic, η New Deal ευελπιστεί να αυξήσει την παραγωγικότητα και σαφώς την εμπορικότητα των publishers. Η συνεργασία μας με publishers από το εξωτερικό αλλά και γενικά η τεχνογνωσία που αποκτήσαμε, μας δίνει τη δυνατότητα να το εφαρμόσουμε πλήρως.

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It’s been 3 years already since the founding date of PS Newdeal.

3 Years of Newdeal

It’s been 3 years already!

It’s been 3 years already! I feel honoured and grateful that I am part of PS New Deal’s founding team. Our company was founded in January 2018 and they have been 3 successful years but at the same time, 3 years full of challenges.

Inspired by Franklin Roosevelt’s “New Deal” back in 1933, we decided to create a company that would transform Cyprus’ digital advertising ecosystem. Our most powerful tools proved to be our passion for digital advertising, our long experience in the market due to our preceding presence as digital publishers, and our strategic decision to develop a partnership with a pioneering technology company such as Adform.

Most importantly, we decided to create a company with a corporate DNA that respects its employees, values them as the most important asset of the company but also inspires them to be the kind of people that constantly seek to improve the quality of work for the benefit of their customers. At PS New Deal, we want to have such a company where people are respected and appreciated as employees because we believe that only if you exceed the expectations of your people, you will be able to exceed the expectations of your customers.

Since the beginning, we have had a clear strategy to work closely with advertising agencies in order to create added value for the brands. During these 3 years, we have run more than 900 campaigns (Direct and Programmatic) for approximately 300 brands, have created more than 80 rich media formats, and served more than 2,5 billion impressions. But, nothing of these would have been possible without the support and dedication of our loyal customers who have been with us since the beginning. As the head of commercial activities, I feel proud of our accomplishments. But at the same time, I need to express my appreciation and respect to all our clients for their trust and support.

 

PS New Deal is the market leader in Cyprus regarding digital advertising technological solutions and services. For us, being a leader does not make any impact unless it is accompanied by the maximum possible level of customer service, the highest campaign performance, and the most advanced technologies. Our clients mean the most to us and we constantly seek to pursue their expectations.

Our main services include 3rd Party Ad-Serving, Programmatic Media Buying, and advanced rich media creatives. Our biggest challenge was to manage to penetrate the market and prove that we have the competence and experience to create added value to the brands. To a great extent, we have managed to achieve our goals and overcome our challenges. Yet, we have more to accomplish.

Our immediate future plans include the launch of Adform’s DMP (Data Management Platform) in the Cypriot market. In today’s digital advertising environment that “All things are Data”, the use of a Data Management Platform is the only solution for most effective digital advertising activities. We must understand that the biggest challenge comes from the Internet browsers since Safari and Firefox deprecated 3rd-party cookies and Google Chrome has announced that will do it by 2022. This means that 80% of the digital traffic will be affected. Moreover, working with Adform and other ad-exchange partners, we plan to create the first programmatic ad-exchange in Cyprus to enable publishers to maximize their yield management possibilities and thus, their profitability.

At PS New Deal, success has nothing to do with numbers on the balance sheet. It is all about understanding that our highest-valued assets are the employees and the customers of the company. These are the reasons for our success so, at PS New Deal, we always focus on offering our employees the best possible working environment and our customers the highest possible customer service along with the best technologies. This has been our secret of success and this is the way that we will move forward in the next years to come…

Maria Zacharoude has extensive experience of more than 10 years in the digital advertising market since prior to PS New Deal she used to hold the position of Commercial Manager of several digital publishers. She is one of the 3 founders of PS New Deal. Since the beginning of PS New Deal, she holds the position of Commercial Director and is a member of the company’s Board of Directors. She is responsible for the commercial development of PS New Deal and is part of the team that takes part in the strategic decisions of the company.

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It’s been 3 years already since the founding date of PS Newdeal!

3 Years of Newdeal

It’s been 3 years already!

It’s been 3 years already! I feel honoured and grateful that I am part of PS New Deal’s founding team. Our company was founded in January 2018 and they have been 3 successful years but at the same time, 3 years full of challenges.

Inspired by Franklin Roosevelt’s “New Deal” back in 1933, we decided to create a company that would transform Cyprus’ digital advertising ecosystem. Our most powerful tools proved to be our passion for digital advertising, our long experience in the market due to our preceding presence as digital publishers, and our strategic decision to develop a partnership with a pioneering technology company such as Adform.

Most importantly, we decided to create a company with a corporate DNA that respects its employees, values them as the most important asset of the company but also inspires them to be the kind of people that constantly seek to improve the quality of work for the benefit of their customers. At PS New Deal, we want to have such a company where people are respected and appreciated as employees because we believe that only if you exceed the expectations of your people, you will be able to exceed the expectations of your customers.

Since the beginning, we have had a clear strategy to work closely with advertising agencies in order to create added value for the brands. During these 3 years, we have run more than 900 campaigns (Direct and Programmatic) for approximately 300 brands, have created more than 80 rich media formats, and served more than 2,5 billion impressions. But, nothing of these would have been possible without the support and dedication of our loyal customers who have been with us since the beginning. As the head of commercial activities, I feel proud of our accomplishments. But at the same time, I need to express my appreciation and respect to all our clients for their trust and support.

 

PS New Deal is the market leader in Cyprus regarding digital advertising technological solutions and services. For us, being a leader does not make any impact unless it is accompanied by the maximum possible level of customer service, the highest campaign performance, and the most advanced technologies. Our clients mean the most to us and we constantly seek to pursue their expectations.

Our main services include 3rd Party Ad-Serving, Programmatic Media Buying, and advanced rich media creatives. Our biggest challenge was to manage to penetrate the market and prove that we have the competence and experience to create added value to the brands. To a great extent, we have managed to achieve our goals and overcome our challenges. Yet, we have more to accomplish.

Our immediate future plans include the launch of Adform’s DMP (Data Management Platform) in the Cypriot market. In today’s digital advertising environment that “All things are Data”, the use of a Data Management Platform is the only solution for most effective digital advertising activities. We must understand that the biggest challenge comes from the Internet browsers since Safari and Firefox deprecated 3rd-party cookies and Google Chrome has announced that will do it by 2022. This means that 80% of the digital traffic will be affected. Moreover, working with Adform and other ad-exchange partners, we plan to create the first programmatic ad-exchange in Cyprus to enable publishers to maximize their yield management possibilities and thus, their profitability.

At PS New Deal, success has nothing to do with numbers on the balance sheet. It is all about understanding that our highest-valued assets are the employees and the customers of the company. These are the reasons for our success so, at PS New Deal, we always focus on offering our employees the best possible working environment and our customers the highest possible customer service along with the best technologies. This has been our secret of success and this is the way that we will move forward in the next years to come…

Maria Zacharoude has extensive experience of more than 10 years in the digital advertising market since prior to PS New Deal she used to hold the position of Commercial Manager of several digital publishers. She is one of the 3 founders of PS New Deal. Since the beginning of PS New Deal, she holds the position of Commercial Director and is a member of the company’s Board of Directors. She is responsible for the commercial development of PS New Deal and is part of the team that takes part in the strategic decisions of the company.

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Our 2 Training Champions: Learning is in our DNA

Our 2 Training Champions: Learning is in our DNA

We believe that passionate people who never cease learning achieve the best results! So, our love for learning is our secret to success! PS New Deal wants to create a learning culture and encourage its employees to advance their skills for maximum performance. Our Udemy training champions are:

🏆Loukia Parperi: 27 hours, 4 training courses about Landing Pages, Website Builder, Digital Marketing

🏆Nicolas Constandinou: 24 hours, 2 training courses about UX, UI Design, Web Development

PS New Deal is proud of its employees’ progress! Our team will keep on developing new skills to make sure that you get excellent customer service.

 

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The MRC continues Adform’s Accreditation

MRC Accreditation

The MRC continues Adform’s Accreditation

The Media Rating Council (MRC) is an independent, nonprofit organization that has as a main objective the audit of the media market. In this way, it ensures that service providers comply with the consensus-based standards. The MRC covers worldwide market research in print, TV and radio, cable, and digital media.

Moreover, the MRC serves as an organizing force for the digital advertising industry and shares audit findings and new insights among industry members. MRC compliance and accreditation offer high standards of integrity, quality, and transparency. Thus, it should be central for digital advertisers, regardless of their primary business region.

Since 2017, our technological partner, Adform has been accredited by the MRC for meeting its standards for served and viewable ad impressions. We are happy to announce that the MRC has granted a continuation of Adform’s accreditation for its Display and Video Served, Viewable Impressions and Viewability related metrics within Desktop, Mobile Web and Mobile In-App environments. The accreditation process is highly technical and touches many parts of the platform. Due to the fact that this accreditation is one of the most demanding industry verification processes, it’s difficult to be obtained. As a result, there are only a few programmatic and ad serving platforms with this accreditation.

Apart from its MRC Accreditation, Adform has been named a Leader in Gartner’s third Magic Quadrant for Ad Tech. Also, PwC’s analysis report recently showed Adform’s transparency on its fee structures, data flows, match rates, and efficiency of user experience.

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The importance of DMP in today’s data driven digital ecosystem…

Data Management Platform (DMP)

The importance of DMP in today’s data driven digital ecosystem…

In today’s digital advertising environment that “All things are Data”, the use of Data Management Platform is the driving force of effective digital advertising activities. On this blog, we will define Data Management Platform (DMP) and describe the 3 main steps that a marketeer needs to follow in order to activate a DMP account.

What is Data Management Platform?
A data management platform (DMP) is the backbone of data-driven marketing which allows businesses to gain useful and unique insights into their customers.

DMP is a unifying, centralized platform that collects data audience (1st, 2nd and 3rd party) from several sources, including online, offline and mobile. It organizes them in segments, creates target audiences and makes them available to marketers for activation in digital marketing campaigns. A DMP not only collects and organizes the data, but also makes it available to other platforms (such as DSPs, SSPs, and ad exchanges) in order to be used for targeted advertising, content customization, and data monetization.

DMPs are extremely important for advertisers because they enable them to deliver targeted results but most importantly to improve the overall efficiency and ROI of their advertising campaigns. With DMPs, you can achieve extraordinary targeting and scale across all your online advertising channels. A good example is when an advertiser uses a DMP to collect and organize data which they are then used to deliver a particular ad to parents aged 25-35 who enjoy planning their family vacations online.

How does a DMP work?
In order for advertisers to be able to use the available data for digital marketing purposes, they first need to activate an account with a DMP company and then follow three basic steps: Data Collection, Data Management (Taxonomy and Segment), and Data Activation.

Data Collection:
The first step of a DMP is to be able to collect easily 1st party audience data in one place and to import data from 3rd party data providers in order to compare these data points against the 1st party data. This 1st party data can be collected based on specific behaviours such as clicks, downloads, video uploads or video completions as well as on interests like football, gardening, shopping, cycling, fitness, owning a pet, and travel. The collection of data can include demographic, household and socio-economic data as well.

Data Management:
After the collection of the data, the DMP will have to organize the 1st party audience data into categories and taxonomies. In other words, it must start creating market segments. Once the data is uploaded to the platform and organized into segments, you can use this information to build audiences for specific marketing campaigns. For example, an advertiser that runs digital campaigns for a retailer may want to target males aged 25-34, while another may focus on women who buy clothes online. Audience segmentation is the power that advertisers hold to run data-driven campaigns and reach the right consumers at the right time.

Data Activation
The final step is to activate the data and to start monetizing the data audiences. In order to activate the DMP audiences, it needs to be integrated with other programmatic platforms, ad exchanges and SSPs. Adform DMP is directly integrated with Adform programmatic platform so that the clients can run perfectly targeted digital campaigns but also activate the data audiences to direct campaigns in local websites via Adform 3rd party Ad Server.

In a heavily data-driven digital ecosystem, Adform DMP allows marketers to create an anonymous profile of their data assets so that they can be targeted via both Adform programmatic platform and Adform Ad-Serving. Being able to target the right ad, to the right viewer, at the right time is an extremely valuable asset in today’s dynamic digital environment.

PS New Deal offers its clients world-class DMP advertising solutions to help them achieve perfect audience targeting in order to maximise the performance of their campaigns and thus, to reach maximum ROI of their digital advertising activities.

Adform’s full-stack platform enables advertisers to directly integrate and activate its DMP activities to its programmatic or direct campaigns at the highest efficiency. In this way, leakages and data-loss are minimized.

If you are an advertiser or a publisher that needs to learn more about Adform DMP and the benefits that can bring to your digital advertising performance, please free to contact Maria Zacharoudes who is our Commercial Director at: [email protected] or 22 010018.

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The 1st-Party IDs are the only way forward

The 1st-Party IDs are the only way forward

The digital advertising world will not be the same by the next couple of years. In 2019, Safari and Firefox browsers deprecated 3rd-party cookies, leaving many advertisers wondering how they would address users with relevant advertising in the future. For the moment, the Cypriot digital advertising ecosystem should not worry, since only 10-15% of traffic comes from these browsers (compared to 25% in the rest of the world). Thus, it may not be a high priority to find an alternative form of ID management.

However, this should not be the case, as in early 2020, Google Chrome has announced that by 2022 it would deprecate 3rd-party cookies as well. In Cyprus, 65% of traffic comes from Google Chrome. If this percentage is added to the 15% of Firefox and Safari, almost 80% of the digital advertising traffic will be affected.

In response to all these changes, Adform, our technological partner, proactively undertook a period of intense research in collaboration with publishing groups with the aim of finding a way to maintain the high level of marketing personalization afforded by 3rd-party cookies. So far, Adform has already designed a 1st-party ID solution that could continue to bring transparent, personalized, measurable, and brand safe online advertising to the market. In June 2020, after a period of beta testing, the solution was launched with live campaigns and 1st-party ID management along with its many benefits became a reality.

1st-Party IDs are the only way forward
It is not strange that Adform is a first mover in this area. The whole digital advertising ecosystem is quite complex and requires many different components to work together in order to create the optimal performance. Adform full-stack platform is comprised of an SSP (Pulishers’ Network), DSP (Programmatic Platform), Ad Server and DMP (Data Management Platform). All of them have had to be modified to encompass this paradigm change. To facilitate a fully operational value chain based purely on 1st-party IDs and to allow targeting of connected 1st-party data, Adform has made important adjustments across all its product areas:

DMP (Data Management Platform): The Adform DMP is now able to operate purely on 1st-party publisher IDs. In this way, it is possible to receive such data and make it available in the Adform DSP.

DSP (Programmatic Platform): The DSP has undergone major changes in order to become capable of:

1) Receiving 1st-party IDs in bid requests;

2) Bid purely based on 1st-party IDs or in combination with any 3rd-party IDs if present;

3) Continuing frequency capping or data targeting based on 1st-party IDs.

Ad Server: The Ad server can now report on 1st-party IDs.

SSP (Publishers’ Network): The Adform SSP can facilitate the whole process which has been described above by enabling the transmission of 1st-party publisher IDs in order to allow the ad server, reporting and measurement to function effortlessly.

Five Advantages of a 1st-Party World

While 3rd-party cookies have made it very easy to enable personalized marketing, they also have some disadvantages. Some of them are limited lifetimes, consumer and regulatory scrutiny, etc. Switching to 1st-party cookies is likely to bring further benefits such as:

  1. More transparency and less fraud to the digital advertising ecosystem
  2. Superior data end-to-end
  3. Enhanced marketing
  4. Better user experience, privacy and compliance
  5. Premium content will grow


It is unavoidable that digital advertising is moving extremely fast. At PS New Deal, we feel lucky to be Adform’s technological partner in the Cyprus market, because it has been a leader in adjusting to the new standards of the new marketing era. Adform’s full-stack platform (Ad-Serving, DSP, DMP, SSP) provides the means to move towards the new way of performing campaigns and more importantly to get adjusted to the 1st party IDs era, that encourages a more transparent and a more enhanced way of digital advertising ecosystem.

If you want to learn more about how your company can be adjusted to the new era of 1st party IDs and how it can help you become a top-tier performance agency, please feel free to contact Andreas Pavlides, the Head of Strategy at: [email protected] or 22 010018.

 

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Happy 2021: Newdeal welcomed the new year

Happy 2021: Newdeal welcomed the new year

It’s a new year and Newdeal couldn’t celebrate it without vasilopita. Our team sticks to the tradition of vasilopita sharing! The lucky one who found the coin was our campaign manager, Kyriaki Vasiliou.

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