The Digital Hub
There’s no room for violence. The International Day for the Elimination of Violence against Women is observed every year on November 25. This day was chosen to honor the Mirabal sisters who fought Trujillo’s dictatorship in the Dominican Republic. Newdeal supports the efforts taken to end violence against women and girls. The time to act is NOW. Let’s help the victims of violence to escape.
Newdeal cares about the wellbeing and the internal relationships of its team. To break the work routine for a day, our team visited the picturesque village of Lefkara. The marketing department made all the necessary preparations for a blissful day. The trip was filled with positive energy and fun. After working in a cozy café, the team strolled along the beautiful streets and had a delicious lunch.
November is the month dedicated to men’s health. The “Movember” movement started in Australia in 2003. Its aim is to make men aware of prostate cancer and other health problems. During “Movember”, men grow a moustache. Prevention is better than cure! Newdeal supports the amazing efforts of “Movember” and encourages all men to take action and protect themselves.
Being environmentally friendly lies in Newdeal’s DNA. Newdeal took a break from work to clean up the forest around Hala Sultan Tekke. The mosque, which is next to the Salt Lake, is one of Larnaca’s landmarks and one of the major holy places for Muslims. The company’s team collected the rubbish from the forest and the picnic area.
October is the Breast Cancer Awareness Month. Every October, many companies and people wear pink to increase awareness of breast cancer. So, Newdeal wore pink bracelets to empower and encourage women to prevent breast cancer. Breast cancer is the most common cancer in women worldwide.
To fight against global poverty, Newdeal contacted “Sophia for Children” and adopted a girl in Kenya. The little girl called Esther Mmboga can now go to school. Her school “KAMALAIBEI” is located in a remote community in Western Kenya, a place where famine and poverty prevail. Education, healthcare and board are a treasure for those children. Our family welcomes Esther Mmboga.
“Sophia for Children” is a non-governmental organization founded in 2008 by Cypriot volunteers. With the aim to reduce poverty and its repercussions, the organization supports children from Kenya. Its goal is to provide safety, security, lodging, education, healthcare and board to the most vulnerable social group.
Recent studies among different banner formats have shown that rich media banners outperformed significantly relative to standard banner campaigns. The studies examined the performance of rich media, standard, video and mobile banners in order to compare the performance of various campaigns among those formats.
Some of the reports key findings include:
1. Rich Media banners delivered 267% higher CTR compared to standard banners
2. Rich media have engagement rates of 16.85%, compared to just 2.14% for banner ads and 1.62% for mobile.
3. Rich Media banners are 66% viewable
4. Adding video content to a banner drives performance
5. Video is most effective in mobile campaigns, with consumers interacting with mobile video ads 36% longer than any other format.
In general, rich media formats can bring significant benefits to the campaigns of advertisers. These benefits are listed below:
1. Grab the Attention of New Audiences
2. Stand Out from the Competition
3. Increased Engagement Rates
4. Lower bounce rates
5. Accelerates the customer journey
6. Build a better user experience
7. Develop deeper insights
8. Increase search reach
Empowered by Adform’s advanced creative management platform, at Ps New Deal, we offer to our clients the opportunity to create innovative and highly-interactive rich media formats in order to maximise the effectiveness of their digital campaigns and outperform their competitors. You may visit www.richmedia.digital, New Deal’s rich media showroom that contains some of the more innovative campaigns performed by our clients.
If you want to learn more about the rich media opportunities and how it can help you become a top-tier creative agency, please feel free to contact Maria Zacharoudes, who is our Commercial Director at: [email protected] or 22 010018.
Maximising clicks and achieving a high click-through rate is the dream of every digital media planner. Even though CTR is the most widely single KPIs used by media planners, there is still one problem: it’s not meaningful in display advertising for brands. In other words, CTR can be a tricky metric if not accompanied with other relevant performance indicators.
In general, CTR is:
Below, you may check some useful tips on how to set up Programmatic campaigns in order to maximise the number of clicks and at the same to achieve high CTRs.
Useful Campaign Set-Up Tips for CPC Campaigns (Maximum Clicks):
For more information how we can help your digital performance or for any other consultation in regards to campaign management, you may contact Kyriaki Vasileiou who is Head of Campaign Management at our company at: [email protected] or 22010018.
