"I am because we are": Ubuntu The African philosophy and its value

“Ubuntu” is an African philosophy which corresponds to Newdeal’s culture. “Ubuntu”, which is one of our values, is often translated as “I am because we are” and celebrates humanity. The philosophy emphasizes the power of togetherness and collaboration rather than of individual efforts. Team spirit and compassion lie at the core of Newdeal. All these features are part of our corporate DNA. So, our team very frequently holds internal activities to encourage and enhance “Ubuntu” philosophy.

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