The Media Rating Council (MRC) is an independent, nonprofit organization that has as a main objective the audit of the media market. In this way, it ensures that service providers comply with the consensus-based standards. The MRC covers worldwide market research in print, TV and radio, cable, and digital media.

Moreover, the MRC serves as an organizing force for the digital advertising industry and shares audit findings and new insights among industry members. MRC compliance and accreditation offer high standards of integrity, quality, and transparency. Thus, it should be central for digital advertisers, regardless of their primary business region.

Since 2017, our technological partner, Adform has been accredited by the MRC for meeting its standards for served and viewable ad impressions. We are happy to announce that the MRC has granted a continuation of Adform’s accreditation for its Display and Video Served, Viewable Impressions and Viewability related metrics within Desktop, Mobile Web and Mobile In-App environments. The accreditation process is highly technical and touches many parts of the platform. Due to the fact that this accreditation is one of the most demanding industry verification processes, it’s difficult to be obtained. As a result, there are only a few programmatic and ad serving platforms with this accreditation.

“We congratulate Adform for the continuation of MRC accreditation” said New Deal’s Managing Director Andreas Pavlidis, while he did not hesitate to express his pride for the fact that Adformis a leader and pioneer in the issue of validity and transparency. “Digital advertising is gaining more and more ground in Cyprus in recent years and all of us who are in this field have to protect the reliability, validity and independence of the results as advertisers invest huge amounts of money and want to feel secure that their results are correct and valid. Adform’s ongoing accreditations underline New Deal’s continued effort to support advertisers by providing quality and transparency across the entire workflow of advertising businesses.”

This announcement follows Adform’s recent MRC accreditation for display and video rendered ad impressions in CTV. Adform also holds certifications from Digital Advertising Alliance (DAA), Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI), Trustworthy Accountability Group (TAG), and ISO/IEC 27001.